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If you are a UK-based site owner on the Shopify platform, De-Americanising your Shopify site takes 15 minutes and can increase your conversion rate by around 14%!
You’re just about to complete the order for that snazzy new top, and your phone buzzes; it’s a message on the family WhatsApp group, and you need to reply immediately. While on your phone, you quickly sneak a look at Instagram and get distracted by a yummy-looking video recipe. Next thing you know, you’re carrying on with your day, and you’ve completely forgotten about that top you so desperately wanted.