Basket Abandonment

How to win back 32% of Lost Customers

You’re just about to complete the order for that snazzy new top, and your phone buzzes; it’s a message on the family WhatsApp group, and you need to reply immediately. While on your phone, you quickly sneak a look at Instagram and get distracted by a yummy-looking video recipe. Next thing you know, you’re carrying on with your day, and you’ve completely forgotten about that top you so desperately wanted.