Learn how to boost conversions

Do you really know how to make your website convert?
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Unique conversion rate optimisation audits

A conversion rate optimisation audit is a deep dive into your website

The Full CRO Audit by Credo takes a detailed look at your site, focusing on core user flows; from where users are entering your site to where they are leaving. 

 

It harnesses analytics, behavioural data, and best practices based on user psychology to understand what is making your users leave without converting. 

 

Each Full CRO Audit provides suggestions to remedy the issues on your site; it doesn’t just highlight what’s going wrong, but gives you a good idea how to fix it. A £10m turnover site benefitted from a 16% increase in conversions overnight after implementing the suggestions within our report!

A bespoke CRO Audit in 4 easy steps

Call us on 0115 6777 917 or send a message using the form at the bottom of the page

Tell us about your goals and share key info. We will then create a bespoke proposal for you (1-2 days).

Meet more of the team as we address further questions and learn about your target audience.

Audits can take 4-6 weeks but are often completed much faster. As each audit is bespoke, the time your audit will take will depend on the size of your website and scope, as discussed when we first meet.

Rest assured, it will be worth the wait, a profitable e-commerce store saw a 64% uplift in conversions within 2 weeks from implementing our suggestions!

After you have read through your audit we hop on another call to answer any remaining questions. We are also here to talk next steps, including any ongoing support if you would like it.

Connect with us

Call us on 0115 6777 917 or send a message using the form at the bottom of the page. Tell us about your goals and share key info on a quick call. We will then create a bespoke proposal for you (1-2 days).

Kick-off call

Meet more of the team as we address further questions and learn about your target audience.

The analysis

Each audit is created specifically for your website and will take between 2-4 weeks depending on the size and scope of your website.

Rest assured, it will be worth the wait, a profitable e-commerce store saw a 64% uplift in conversions within 2 weeks from implementing our suggestions!

Follow up call

After you have read through your audit we hop on another call to answer any remaining questions. We are also here to talk next steps, including any ongoing support if you would like it.

CRO audits for different budgets and needs

No two organisations are the same, which is why our CRO audits are fully bespoke. They do, however, fall into two broad categories: Full CRO Audits and Mini CRO Audits. What’s the difference, we hear you ask? The main distinctions are the depth of analysis, pricing, and whether or not a Google Analytics (GA4) data deep-dive is included. Whichever route you choose, the same level of expert insight, strategic thinking, and user-focused recommendations go into every audit.

Full CRO Audit

Heuristic evaluation of your site by a CRO expert

Heuristic evaluation of your site by a CRO expert

Suggestions based on user psychology, user research, and best practice 

Most impactful opportunities identified

Heatmap analysis *Where data is available 

Google Analytics analysis

Average price

Average price – £2,500-£5,000

CRO Mini-Audit

Everything from above apart from the Google Analytics analysis

Average price – £1,500

Full CRO Audit

£2,500-£5000

CRO Mini-Audit

£1,500

Jonny Prest
Seed Creativity
Owner

Our initial audit opened our eyes to so many obvious issues that were detracting new customers. The auditing is clear and easy to understand.

Sonal Keay
This Is Silk
Founder

It is a rare combination of very rigorous analysis with a clear roadmap for measurable progress, packaged in a way that is easily understood by a layperson like me that sets this work apart.

Simon Gray
Career Codex
CEO

The analytical approach highlighted a bottleneck in how visitors navigated our site.

Claire Ransom
Lazy Flora
Founder and CEO

Robert has such a deep and detailed knowledge of what it takes to make a website convert well. He’s a true expert and a real techie.

Chris Dieguez
Participant Capital
Creative/Marketing Director

“Working with Charlotte from Credo was an exceptional experience. She brought a thoughtful and strategic perspective to our website revamp, always grounding her recommendations in data and user behavior. The process felt highly collaborative, and Charlotte took the time to understand our brand, our goals, and our audience, and worked closely with us to align to explain each change and its measurable outcomes. We are excited to see the improvements in engagement and conversions soon. Highly recommend!”

A bespoke CRO Audit in 5 easy steps

  1. Get in touch (5 minutes) - Call us on 0115 6777 917 or send a message using the form at the bottom of the page.

  2. Connect (30 minutes) - Tell us about your goals & share key info. We will then create a bespoke proposal for you (1-2 days).

  3. Kick off call (1 hour) - Meet more of the team as we address further questions and learn about your target audience.

  4. The analysis (4-6 weeks)* - Audits can take 4-6 weeks but are often completed much faster. As each audit is bespoke, the time your audit will take will depend on the size of your website and scope, as discussed when we first meet.

    Rest assured, it will be worth the wait, a profitable e-commerce store saw a 64% uplift in conversions within 2 weeks from implementing our suggestions!

  5. Follow up call (1 hour) - After you have read through your audit we answer any remaining questions. We are also here to talk next steps, including any ongoing support if you would like it 

Get in touch on 0115 6777 917 or by filling in the form
(5 minutes)

Tell us about your goals & share key info
(30 minutes)

A bespoke proposal is created
(1-2 days)

Questions & target audience are discussed
(1 hour)

The analysis process takes place
(4-6 weeks)*

A follow up call answers any questions
(1 hour)

* Audits can take 4-6 weeks but are often completed much faster. As each audit is bespoke, the time your audit will take will depend on the size of your website and scope, as discussed when we first meet.

Rest assured, it will be worth the wait, a profitable e-commerce store saw a 64% uplift in conversions within 2 weeks from implementing our suggestions!

Credo framework​

The Credo framework for the Full CRO Audit has been formulated to bring together 3 distinct, yet overlapping elements. These elements are combined to gain a deep insight into how users are acting on your website. Once you have these insights, you will know how you to make more money.

Quantifiable analytics data

Visual user behaviour data

Expert
guidance

Conversion rate optimisation audit example download

See an example of an in-depth bespoke Credo Full CRO Audit for yourself by filling in the fields below.

 

This audit was extremely detailed and priced accordingly. You may find that this is exactly what you are looking for, in which case great! We can produce something similar for you.

 

If you want something a little less comprehensive but still with a strong focus on your core user flows, we can absolutely do that for you too. 

    Hidden fields

    Tailorable to budget

    Our Full CRO audits range from £2,500 – £5,000. Depending on the size and complexity of the website. We will work with you to come up with a tailored version of the audit to suit your budget. 

     

    We also offer a Mini-Audit, which focuses on the heuristic evaluation for around £1,500. This version of the audit provides suggestions for optimising your site’s performance based on the same CRO best practices, user psychology, and experience of running user research that the main audit does. The difference? Your report will primarily feature these suggestions rather than the additional elements. The Mini-Audit is a great fit for your company if you don’t have much interest in Google Analytics, have very little traffic, or want a quick ‘hit list’ rather than a deep dive. 

    The Credo CRO process

    01. Website CRO Audit

    It can be difficult to know what data should be viewed to build a picture of how users are behaving on your website.

    We provide a comprehensive and easily understood expert evaluation which was used by one of our clients to increase their conversion rate from 2.20% to 3.63%.

    02. Discuss

    After every audit there is the opportunity to discuss the report findings with us.

    We are more than happy to answer any questions you have about the audit and to explain how we can support you moving forward.

    03. Decide on ongoing support

    Deciding to come onboard means an agile roadmap based on the findings of your audit can be produced.

    Your roadmap will be a working document and a collaborative one, so you feel connected and in-the-know all the time.
     
    One client achieved a 135% conversion uplift in 4 months by following their roadmap.

    A Credo CRO website audit pulls together a lot

    Detailed written report

    Interpretation of analytics data

    User behaviour psychology

    User engagement scroll maps

    User engagement click maps

    AI eye
    tracking

    User
    recordings

    Follow up
    session

    Optional ongoing support

    Take the first step to a better performing website today

      Hidden fields

      CRO Audit FAQ

      A Full CRO Audit is a comprehensive analysis of your website to identify barriers or opportunities that might be affecting the conversion rate. Credo’s CRO website audits dive deep into your site’s design, content, user experience, and other key factors to provide actionable insights.

      A Full CRO Audit boosts your website’s efficiency by enhancing conversions and maximizing ROI. It pinpoints barriers to user engagement, promotes a superior user experience, and provides data-driven recommendations. By understanding your site’s strengths and weaknesses, you can make informed decisions and gain a competitive edge.

      Our Full CRO audits range from £2,500 – £5,000. Depending on the size and complexity of the website.

       

      Alternatively, you may decide you would be comfortable with a Mini-Audit. These are priced around the £1,500 mark.

       

      Get in touch for a free consultation.