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Learn how to optimise your site
Struggling with your site's conversion rate?
Understand
users & reveal optimisation opportunities with a CRO Mini-Audit
Psychology-based conversion rate optimisation audits
Psychology-based conversion rate optimisation audits
The conversion rate optimisation (CRO) Mini-Audit focuses on core user flows; from where users are entering your site to where they are leaving. It harnesses best practices based on user psychology and experience running user research to discover what is making users leave without converting. The Mini-Audit is a scaled down version of our Full CRO Audit. It is perfect for your organisation if you don’t have much interest in Google Analytics, have little traffic, or want an easy to understand ‘hit list’ to improve your conversion rate.
If you have Hotjar or similar user behaviour tracking software installed, we may reference this as part of your Mini-Audit. The longer the software has been installed, the better chance of useful data being available. As Hotjar partners, if you haven’t already used Hotjar, we can offer you a 30 day free trial of the Hotjar Business package!
Suggestions to remedy the issues on your site are provided; giving you a good idea how to fix your site and improve your conversion rate. The suggestions or issues which are likely to have the greatest impact are highlighted, to help you with prioritisation post-audit. If you would like help implementing changes after your audit, we are very happy to discuss this with you.
A bespoke conversion rate optimisation Mini-Audit in 4 easy steps
Jonny Prest
Seed Creativity
Owner
Our initial audit opened our eyes to so many obvious issues that were detracting new customers. The auditing is clear and easy to understand.
Sonal Keay
This Is Silk
Founder
It is a rare combination of very rigorous analysis with a clear roadmap for measurable progress, packaged in a way that is easily understood by a layperson like me that sets this work apart.
Simon Gray
Career Codex
CEO
The analytical approach highlighted a bottleneck in how visitors navigated our site.
Claire Ransom
Lazy Flora
Founder and CEO
Robert has such a deep and detailed knowledge of what it takes to make a website convert well. He’s a true expert and a real techie.
Chris Dieguez
Participant Capital
Creative/Marketing Director
“Working with Charlotte from Credo was an exceptional experience. She brought a thoughtful and strategic perspective to our website revamp, always grounding her recommendations in data and user behavior. The process felt highly collaborative, and Charlotte took the time to understand our brand, our goals, and our audience, and worked closely with us to align to explain each change and its measurable outcomes. We are excited to see the improvements in engagement and conversions soon. Highly recommend!”
CRO Audit example download
See an example of an in-depth bespoke Credo CRO Audit for yourself by filling in the fields below.
This audit was extremely detailed and priced accordingly. You may find that this is exactly what you are looking for, in which case great! We can produce something similar for you.
If you want something a little less comprehensive but still with a strong focus on your core user flows, we can absolutely do that for you too.
How much a conversion rate optimisation Mini-Audit costs
The Mini-Audit is priced according to your needs, but typically comes in around £1,500. This makes it an affordable way to get started on your conversion rate optimisation strategy.
If you would like a more detailed audit which evaluates your Google Analytics as well as a heuristic evaluation (and any user behaviour data we have available), then you may appreciate our Full CRO Audit. Our Full CRO Audits range from £2,500 – £5,000 depending on the size and complexity of your site.
The Credo CRO process
Conversion rate optimisation Mini-Audit FAQ
The CRO Mini-Audit by Credo is a scaled down version of our Full CRO Audit. It is designed for organisations that want help identifying opportunities for improving their conversion rate. But who are not that interested in having their Google Analytics analysed. We created the CRO Mini-Audit as a more budget friendly way to start your CRO journey.
The audit will focus on a heuristic evaluation of your site based on user psychology, experience of running user research, and CRO best practice. It will evaluate things such as your copy, media, layout, information hierarchy, and usability amongst others.
The opportunities with the chance to be most impactful will be highlighted, to help you prioritise your plan of attack, or inform your agile roadmap if you decide to come on board with us following your Mini-Audit.
All insights are written in such a way that they can be understood by anyone on your team, with a handy key terms list at the bottom of the report.
The CRO Mini-Audit is going to help you optimise your conversion rate by identifying opportunities on your site for improving the user experience. A better user experience makes your site easier to use and more persuasive for users, resulting in better engagement and an increased chance of users taking your desired action.
When you understand what’s going wring and how your site can be improved, you can make informed decisions and gain a competitive edge.
The pricing for a CRO Mini-Audit is bespoke, but typically sits around the £1,500 mark.
We do offer Full CRO Audits that also cover Google Analytics, which are priced between £2,500-£5,000 dependent on scope.
The CRO Mini-Audit is for organisations in any industry, be this B2C or B2B. The CRO Mini-Audit is an opportunity for organisations to get their hands on a list of suggestions for improving their site based on an expert evaluation in a budget friendly way.
The CRO Mini-Audit isn’t suitable for those who wish to also have their Google Analytics property evaluated to discover trends in the data. For this a Full CRO Audit will be needed.
Get started with a Mini-Audit today