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Hotjar Free Trial: 5 Tips & Tricks To Increase Your Conversion Rate


Understanding user behaviour is the secret sauce to achieving success online. And there’s no better tool for the job than Hotjar, trusted by over 1 million users worldwide. 

As Hotjar partners, we know firsthand the power it wields in optimising websites and boosting conversion rates. But what exactly is Hotjar, and how can its free trial turbocharge your conversions? 

You’ve come to the right place because, as Hotjar partners, we can offer you access to Hotjar’s Business plan free trial for 30 days—an exclusive opportunity available only through partners. 

Note: You will need to sign up for the business package to get the 30-day free trial.

Stick around to find out how you can use Hotjar to take your conversions to the next level.

What is Hotjar?

Hotjar is your all-in-one solution for understanding how users interact with your website. It offers a suite of tools to enhance your website’s performance and optimise user experience. Think of it as the Swiss Army knife of digital marketing.

Here’s why it matters:

  1. Heatmaps and Session Recordings: Hotjar visualises user behaviour through heatmaps and session recordings. This lets you see where users click, scroll, and linger on your website in real time.
  2. Speed and Ease: Hotjar offers a seamless and quick setup process, enabling you to gather insights without delay. Its intuitive interface ensures you can start optimising your website immediately.
  3. Collaboration and Concrete Proof: Easily share actionable insights with your team and stakeholders. With Hotjar, you can provide concrete evidence of user behaviour to support decision-making and optimisation efforts. Want to dive deeper into real-life examples of conversion roadblocks and tips to solve them? Check out pro tips from Hotjar Partners, including Credo Founder Robert Deans, in the webinar “Pro Tips from Hotjar Partners.”
  4. Reliable Data and Affordability: Hotjar delivers reliable data to inform your strategies, all at an affordable price point. Its features empower you to make data-driven decisions without exceeding your budget.

Hotjar also integrates with Google Analytics events and supports cross-domain tracking, offering invaluable insights into user interactions and website performance.

The Impact of Conversion Rates on Business Success

Conversion rates measure how many visitors take a desired action on your site. Conversions matter, whether it’s signing up, making a purchase, or downloading an ebook. They’re the heartbeat of your business.

Why are conversion rates crucial for business success? Let’s break it down. Conversion rates directly impact your bottom line by determining the effectiveness of your marketing efforts and your website’s overall user experience. 

As CRO experts and proud Hotjar partners, we understand the critical role that conversion rates play in driving business success. A high conversion rate indicates that your website effectively engages visitors and persuades them to take action, ultimately leading to increased revenue and business growth. On the other hand, a low conversion rate signals areas for improvement, highlighting potential barriers to conversion that need to be addressed.

5 Tips to Boost Your Conversion Rates with Hotjar Free Trial

1. Dive Deep into Heatmaps

What Are Heatmaps?

Heatmaps are powerful visual tools that reveal user interactions on your website, showing where users click, move, and linger. Here’s how to maximise their potential:

  • Visualise user behaviour: Heatmaps visually represent user interactions, allowing you to understand how users engage with your site.
  • Identify hotspots and dead zones: By tracking user behaviour, heatmaps help you identify areas where users frequently interact or completely ignore, revealing potential areas for improvement.
  • Optimise design: Heatmaps guide your page layout by showing where users naturally gravitate, helping you arrange important elements for better engagement.
  • Understand user frustrations: Rage click maps highlight areas where users encounter frustrations or difficulties, enabling you to investigate and address underlying issues.
  • Analyse user engagement patterns: Hotjar combines scroll, move, and click data into engagement zones, facilitating heatmap analysis to optimise your website for improved conversions.

2. Utilise Session Recordings to Understand User Journeys

Session recordings provide invaluable insights into how real users navigate your website, offering a firsthand view of their journey. Here’s how you can leverage session recordings for enhanced understanding and optimisation:

  • Gain user perspective: Put yourself in your customers’ shoes by watching their full journey on your site. This will allow you to identify and address issues promptly.
  • Spot pain points: Session recordings reveal where users stumble or encounter frustrations, providing actionable insights for improvement.
  • Fine-tune UX: Based on session recordings’ observations, optimise user flows and fix bottlenecks to ensure a seamless browsing experience.
  • Identify hidden issues: Use session recordings to uncover issues hiding in plain sight, then analyse them further with charts or heatmaps for deeper insights.
  • Practical analysis tips: Learn how to analyse session recordings effectively for conversion optimization, combining them with user feedback for data-backed updates.

3. Engage Users with On-site Surveys

On-site surveys allow you to gather valuable user feedback directly on your website. Here’s how you can maximise their effectiveness:

  • Craft Compelling Questions: Keep your survey questions short, relevant, and engaging. Focus on uncovering pain points, preferences, and expectations to gain actionable insights.
  • Targeted Feedback: Tailor your surveys to specific users, events, or pages to home in on business-critical optimisations. By targeting your Feedback widget, you can gather insights from particular demographics or actions, allowing for more informed decisions.
  • User Insights: Leverage surveys to gain valuable voice-of-customer feedback, validating new product ideas or better understanding your users’ needs and preferences.
  • Contextual Feedback: Use Hotjar’s Incoming Feedback feature, a real-time suggestion box that allows users to express their thoughts about specific parts of your website, such as individual pages, forms, or images.
  • Seamless Integration: Embed a feedback widget seamlessly into your website to gather insights without interrupting the user journey, ensuring

4. Set up Conversion Funnels for Key User Paths

Conversion funnels act as your users’ GPS, guiding them through specific paths such as signing up or making a purchase. Here’s how to optimise your user journey: 

  • Identify Drop-offs: Pinpoint where users abandon the funnel and address leaks to streamline the conversion process.
  • Streamline the Journey: Optimise each step of the funnel to remove friction and create a seamless user experience, ultimately leading to higher conversions.
  • Visualise User Paths: Use Hotjar’s conversion funnels to visualise the pages your customers visit, from the landing page to goal completion. This data provides valuable insights into user behaviour and helps you understand where and why users drop off.

You can optimise your funnel for maximum effectiveness by mapping out your main paths to conversion and monitoring traffic flow. Follow these five steps to create an optimised sales funnel:

  1. Map out your main paths to conversion.
  2. Build your most valuable funnels based on user behaviour.
  3. Identify and fix leaks to reduce drop-offs.
  4. Drive more traffic through the top of the funnel.
  5. Continuously monitor, optimise, and repeat the process to improve conversion rates over time.

5. Analyse Feedback for Continuous Improvement

Feedback is the key to growth. Actively listen to your users and turn their insights into actionable improvements:

  • Listen Actively: It’s obvious, but we must say it – pay attention to user pain points and suggestions. Users know best, and their feedback is invaluable for driving improvements.
  • Repeat and Implement: Use feedback to change your website or product. Test, tweak, and watch your conversion rates climb as you continuously improve based on user input.

You can break down qualitative and quantitative feedback into actionable insights by thoroughly analysing customer insights. Here’s how to implement changes based on feedback to improve conversion rates: 

  1. Collate Your Data: Gather all feedback into one cohesive place for in-depth analysis.
  2. Determine Your Priorities: Apply a scale of importance to the topics raised in user feedback to focus on your main objectives.
  3. Categorise Your Feedback: Organise feedback into categories to identify patterns and prioritise areas for improvement.

Listening to user feedback and implementing changes based on their insights allow you to continuously improve your website or product and drive higher conversion rates.

Making the Most of Your Hotjar Free Trial

Unlock the full potential of Hotjar with our exclusive partner access. As Hotjar partners, we’re here to help you make the most of your free trial. Dive deep into all the features and uncover valuable insights during your trial period. Explore all features. Uncover insights. Remember, optimising conversion rates pays off big time.

To maximise the benefits of your Hotjar free trial:

  1. Dive deep into all the features and uncover valuable insights.
  2. Remember, optimising conversion rates can lead to significant returns on investment.
  3. Take advantage of our exclusive 30-day Business trial, priority support, and early access to new features. 

And if you’re looking for some extra reading, check out how we used Hotjar to increase an ecommerce client’s revenue by 220%: Credo’s Hotjar Success Story


We’ve explored the powerful tools Hotjar offers to optimise your website’s conversion rates. From heatmaps to session recordings, on-site surveys to conversion funnels, and analysing feedback for continuous improvement, Hotjar empowers you to make data-driven decisions that enhance your website’s performance.

Ready to supercharge your conversions? Sign up for Hotjar’s free trial today through our exclusive partner link:

Remember, the Business Plan free trial is only available through Hotjar partners like us, so don’t miss out on this opportunity to take your conversions to the next level!

Looking for expert guidance to maximise your CRO efforts? Get in touch with us today and let’s discuss how we can help you achieve your business goals through data-driven optimization strategies.