In this article I will discuss the reasons why Credo chose to partner with Attention Insight, Tidio, and Crazy Egg. We will be looking at the features of each piece of software and how they can benefit you.
Attention Insight
Do you know how expensive professionally ran eye tracking is? Well I looked into it and I can tell you, it wasn’t cheap. It’s also time consuming to set up and recruit participants.
Granted, real life eye tracking means you can be selective about who you choose to take part, which can be useful as different types of users may have slightly different behavioural patterns. But generally speaking, we tend to follow the same patterns of behaviour when it comes to what grabs our attention.
The answer the problem of to expensive live eye tracking is AI eye tracking that is up to 96% accurate with Attention Insight. Attention Insight specialises in revealing where users are looking on your website so you know if they are seeing your calls to action, or if they are focusing on something else. It also reveals which parts of your messaging are getting the most attention, for example, are you effectively burying your most important copy by making it too small or placing it too close to completing elements.
Far from just being a diagnostic tool though, Attention Insight allows you to upload your new designs to see if what you’ve produced really fixes the issues like you think it will. With a Figma plugin integration, Attention Insight fits nicely into your existing work flow and you can test one version versus another to directly see the improvements you’ve made.
You can even ask AI to generate suggestions for you, although as with any AI CRO advice, I do recommend running these past a conversion rate optimisation expert.
Whilst we would love for you to work with us, we are making our discounted Attention Insight code available for you so you don’t miss out if conversion rate optimisation is on your agenda, but you’re not quite ready yet.
You just need to start your 14-day free trial with this link, and then use discount code CREDO20 to get 20% off Attention Insight AI eye tracking.
Tidio - with Lyro AI Agent
What would it save you to have AI handle up to 67% of user queries automatically? And if you run an e-commerce store, how much would you gain by having AI recommend products to your users?
These are the questions you should be asking yourself when it comes to deciding whether to have a conversational tool on your website or not, or deciding between conversational tools.
Here’s a few reasons why we love Tidio:
- Tidio bases its answers and recommendations specifically on your site’s content, so you can be sure that it is telling users the right answers.
- You can choose when Tidio defers to a real human and creates a support ticket or passes the user on to live chat.
- It can be used to prompt buying behaviour at the opportune time, such as offering a discount code when users are viewing product pages, or triggering urgency by telling users they product they are looking at is low in stock.
- It can connect to Calendly so users can book an appointment with you (great for B2B).
- It integrates with your existing help desk.
View their current pricing here. To get a discount on Tidio, you need to follow this link and then use code Credo-Tidio10 when you sign up for 10% off.
Crazy Egg
I’ve already talked at length about Crazy Egg in my article ‘Crazy Egg heatmaps and more. An essential guide to Crazy Egg.’ (go check that out if you haven’t already). In short, we chose to become Crazy Egg partners as whilst we value and respect what MS Clarity and Hotjar can do, we feel the features of Crazy Egg are worth shouting about.
Perhaps less well known than MS Clarity or Hotjar, Crazy Egg offers things that the others simply don’t like attention scores on Scroll maps and unlimited survey responses.
You also get promotional banners, 5 types of heatmap, recordings, Google Analytics snapshot data, and AI recommendations across many of their features to help you figure out what your data is telling you.
To give Crazy Egg a go yourself, you can sign up to a 30-day free trial.
Interested in trying any of this software out as part of your conversion rate optimisation journey and want some support? Get in touch for your free consultation.
Hi, I’m Charlotte. I love writing about user psychology and tips I’ve picked up from leading user research and CRO projects. Get in touch if you’d like to work with me to improve the user experience on your site or click here to learn more about your future CRO team.